The newest inline card affixing and personalization solutions enable direct mailers to attach paper and plastic cards onto all types of carriers. Customized cards allow consumers, employees, and others to seamlessly buy products, access government services, and log onto corporate networks. Continue reading to learn how card affixing can positively impact your printing and mailing operations.
What Are the Advantages of High-Speed Card Attaching & Personalizing?
Attaching personalized cards to your carriers for direct mailing allows your business to experience new growth opportunities. Modern card personalization and attachment technologies:
- Support a diverse range of card stocks, formats, and shapes
- Produce fast-drying, UV-cured, exceptional print quality
- Deliver unparalleled speed and ultra-high throughput
- Offer inline card attachment for one-pass efficiency
- Accommodate almost any type of data formatting
- Feature easy-to-use interfaces for operators
- Maintain superior product integrity
- Minimize per-card costs
Personalized card affixing adds security and adaptability to your operational strategies and empowers you to flex into novel marketplaces.
Industries that Benefit from High-Speed Card Affixing/Personalization
Card affixing solutions range from the digital world of electronic authentication, certification, and ultra-secure communications to the physical world of passports, ID cards, and cards for financial transactions.
Innovative card attaching solutions provide highly detailed personalization, secure identity management, and strong fraud protection. Sectors that benefit from direct mailing cards include:
- Financial
- Government
- Telecommunications
- Membership & Loyalty
- Employee Identification
Let’s review specific ways that card affixing and personalization benefit each of these industries.
Financial Transaction Cards
Direct consumer marketers, retailers, and financial institutions are all constantly searching for new ways to attract and entice customers, build brand loyalty, and expand their market shares.
Credit and debit card issuance solutions create robust user experiences that forge trust, loyalty, and long-term profitability. Instant card issuing and transaction authentication deliver multi-channel benefits to meet the anytime-anywhere demands of today’s hurried customers.
Modern card affixing and personalization securely enhances the issuance and replacement procedures for credit cards, debit cards, co-branded cards, affinity cards, and EMV/smart cards.
Government ID Cards
Personalized card manufacturers collaborate with different government agencies and 3rd-party integrators to optimize issuance efficiency and decrease implementation risks of:
- Traveler’s identification cards
- Multi-level travel documentation
- Passports, e-passports, and e-visas
- Government-issued national identification cards
Highly secure, top-quality personalization using D2T2, laser engraving and custom lamination ensures the most robust defense against tampering and alteration.
Card printing and affixing solutions are also beneficial for patient ID cards, which deliver patient activity and inventory tracking, patient eligibility confirmation, and sensitive data protection.
Telecommunications
The telecommunications market continues to evolve rapidly, and personalized card affixing solutions can help businesses to reduce costs and flexibly adapt to the newest technologies in order to stay competitive. Customized telecommunication card programs enable you to capitalize on fresh opportunities and handle emerging form factors while simultaneously minimizing the cost per card.
SIM Cards
SIM/GSM card issuers require intelligent manufacturing, attachment, and personalization solutions that achieve the lowest cost per card ratio. An effective SIM card program should take advantage of new form factors, like dual SIM plugs. It should also capitalize on emerging opportunities across various markets. Finally, the program should also ensure the protection of subscribers’ key information.
Long Distance Calling Cards
Prepaid long distance calling cards require expeditious and highly accurate personalization, typically involving magnetic stripping, barcode printing, or applying a scratch-off coating over the PIN. If you want to compete in the long-distance calling market, you’re going to want to ensure operational excellence.
Multi-application Smart Cards
Inline card affixing and personalization in your printing and mailing operations can also help you to establish or upgrade smart card programs, including:
- Mobile payment processing
- Mobile ticket sales
- Mobile commerce
- Mobile Internet
Other trending smart card programs enable mobile gaming, music, navigation, news, and television.
Loyalty & Membership
Enticing, personalized loyalty and membership cards attract new and existing customers and help to forge enduring, strong relationships.
Effectively designed membership and loyalty card programs help to convert new visitors into full-time fans. They also keep track of valuable data and strengthen customer-to-business interactions.
Printing and mailing customized membership and loyalty cards enables retailers, entertainment venues, casinos, and various other types of entities to reward their customers for their loyalty with perks, points, or discounts. The end result is stronger, longer-lasting relationships.Â
Membership Cards
Membership cards, especially with photos, make it simple and fast to identify members in your program who are entitled to special services or privileges. Card manufacturers can add magnetic strips, barcodes, or smart card chips to plastic cards to provide convenient and fast access to different facilities, and to assist in enabling other member-specific privileges.
Direct Mail
As digital trends of communication come and go, direct mailing continues to be a very effective method for communicating with and building trust with customers. An effective direct mailing strategy will enable you to reach targeted audiences with memorable promotions that set your brand apart from all others. High-speed personalized card affixing will take your direct marketing efforts to the next level.
Employee Identification
High-resolution employee identification cards make it simple and fast to know who should have access to specific areas of your business. Personalized identification cards also enable financial transactions and can perform various other tasks that help to streamline operational processes.
Durable, secure employee identification cards:
- Control access to parking areas or other restricted areas
- Allow secure access to specific network databases
- Track inventory, time, and attendance
- Strengthen employee relationships
- Control primary facility access
- Build your brand
Secure visitor identification cards also control access of your facility to business partners, contractors, customers, and guests. Personalized cards can support instant issuance upon entering your facility, identification of contractors or visitors, repeat visitor tracking to avoid unnecessary card reissuing, and brand reinforcement via visually appealing identification badges.
Contact Precision Finishing Systems for Personalized Card Attaching Services
Precision Finishing manufactures superior-quality line machines for plastic and paper card products. Our equipment affixes personalized cards on customized carriers that will grab your customers’ attention and inspire fast action.
Reach out to our knowledgeable and helpful team today with questions about our high-speed card affixing, printing, and folding solutions. We’re here for you!