May 2024
Security at the Speed of Innovation:
Precision’s Answer to Gift Card Fraud
In our previous article, we discussed the serious challenges of gift card fraud and its impact on retailers, consumers, and an entire industry. It’s clear that smart solutions that can stay one step ahead of this problem are urgently needed. Recently, Precision. (a leader in print finishing solutions and an innovator in gift card packaging systems), stepped up to meet this challenge head-on.
The Challenge: Swift and Secure Upgrades Needed
A client recently approached Precision. with a critical issue regarding their gift card packaging—it was vulnerable and ill-equipped to mitigate today’s sophisticated fraud techniques. Moreover, the client was informed by their retailer that security improvements were necessary, or they would cease to carry their cards due to the rising costs associated with theft and fraud. In response, the client reached out to Precision. for a solution. The answer? Implementing cold glue technology to make card packages tamper-evident and tamper-resistant. Although Precision. has a long track record with cold glue, the stakes and standards in this scenario were higher than ever, necessitating as many as 100 glue dots to be perfectly placed on each package without causing damage or slowing down production—a formidable challenge given that cold glue needs at least 30 seconds to dry, which was too long for the production requirements of this project.
The Solution
The engineers at Precision. quickly responded and devised a simple yet ingenious solution. In close collaboration with gluing equipment and adhesive manufacturing partners, they fine-tuned the equipment and adhesives to achieve strong seals without losing production speed. Concurrently, they designed a system that precisely compressed packages, ensuring they stayed closed throughout the process and allowed for the necessary line speeds to meet client requirements. Impressively, they accomplished this in just 90 days, rolling out three full system upgrades that not only kept pace with quicker hot glue methods but also exceeded their initial speed estimates, achieving up to 15,000 packages per hour.
The Outcome: Elevated Security Without Sacrificing Speed
Precision’s new system struck the perfect balance, boosting production speeds while ramping up security. Their cold glue approach not only made the card carriers harder to tamper with but also made it easier to detect tampering.
Conclusion: Precision Sets a New Industry Standard
Faced with the urgent need to enhance security, the innovative work by Precision. proves that tough problems can be solved quickly and economically. As a result, they continue to pave the way for a safer gift card market, demonstrating that significant challenges can be met with innovative thinking and precise execution, setting new industry benchmarks for security and efficiency.
Insights from Mark Talley, CEO, and Founder
Mark Talley, President of Precision. epitomizes the company’s mission with his forward-thinking approach: “Our strategy is rooted not just in responding to the threats we face today,” says Talley, “but in anticipating the challenges of tomorrow. We’re not merely solving problems; we’re redefining the standards of gift card security.”
Through relentless innovation and a dedication to excellence, Precision. is setting new benchmarks in the industry, ensuring the safety and confidence of consumers and retailers alike.
Precision.
682 Chaddick Drive
Wheeling, IL 60090
847.797.5703
www.precisionfsinc.com
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